Watch The Video That Coca-Cola And McDonald’s Hope You Never See

Some highlights:

1:14 How her daughter’s obsession with one particular person made her realize what was happening.
2:20 Can you guess how much money the food industry spends marketing to kids?
3:15 There’s even a term for the way they make children more annoying.
3:55 Find out just how many thousands of ads kids see if they watch a regular amount of television.
4:30 Here’s why just turning off the TV isn’t a solution.
4:50 Learn which school supplies are now sponsored by junk food.
5:54 Find out how companies like Coca-Cola and Pepsi are straight-up conning school communities to buy their products.
6:47 Here’s what she finds most upsetting.
8:10 And here’s how they get even more information about kids.
9:30 She talks about the life and death consequences that hang in the balance with this issue.
10:24 We’re seeing the most depressing innovations in health care now thanks to the food industry.
12:00 You’ll never believe where McDonald’s wanted to advertise.
13:01 Find out who’s fighting these food behemoths and saving generations to come.

Published on Mar 11, 2013
Author and activist Anna Lappe takes on the billion-dollar business of marketing junk food, soda, and fast food to children and teens. With diet-related related illnesses alarmingly on the rise, pervasive marketing of junk food to kids is downright dangerous. The food industry says its up to parents to raise healthy kids. Lappe agrees, that’s why she says leave parenting to her–and the millions of moms and dads trying to raise healthy kids. Learn about the dubious marketing tactics of the junk food giants and the ways you can fight back to promote kids’ health.

Anna Lappe is a national bestselling author and a founding principal of the Small Planet Institute and Small Planet Fund. Anna’s most recent book is Diet for a Hot Planet: The Climate Crisis at the End of Your Fork and What You Can Do About It, named by Booklist and Kirkus as one of the best environmental book’s of the year. She is the co-author of Hope’s Edge, which chronicles social movements fighting hunger around the world, and Grub: Ideas for an Urban Organic Kitchen, with seasonal menus by chef Bryant Terry. A popular educator about sustainable food and farming, Anna has participated in hundreds of events, from hosting community dinners to delivering university keynotes to emceeing a food-focused fundraiser at Sotheby’s. She is currently the director of the Real Food Media Project, a new series of myth-busting videos about the real story of our food.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)


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